With Uncharted: The Nathan Drake Collection and the highly-anticipated Uncharted 4 launching within months of each other, Sony and Naughty Dog needed a way to get old fans excited and new fans educated about both games. We created a website that would be flexible enough to accommodate both titles, pre-launch and launch banner ad campaigns, as well as social sharables and a custom GIF creator for fans to create and share their favorite Uncharted moments. If that wasn’t enough, we even developed a pre-order campaign where fans could win a million miles to travel around the world!