To celebrate the 20th anniversary of Lara Croft and the Tomb Raider franchise, we were tasked with creating a mobile program that would promote pre-order of Rise of the Tomb Raider and reward long-time fans. In this 8-week long activation, we called on fans to complete a series of photo- and social-based missions and trivia questions each week for a chance to win a grand prize trip of an Arctic Adventure.