Nintendo was looking for a fun and unique way to promote the launch of their new game, StarFox Zero. With such a huge cult following from the original Super Nintendo game, we knew we had to do something that stood out. With Power to the Pets, we worked with Nintendo and GameStop to create a social event unlike any other. For four hours only, we solicited pet images from Twitter (because who loves pet pics more than the internet?!) and brought people’s dogs, cats, turtles, and even pet rocks to the StarFox universe. The results were incredibly positive and of course, too adorable.